What’s the story about The Hearing Co.?

I just found The Hearing Co. 20 - they claim to be the top choice for hearing aids and offer rechargeable ones for $167. They say they use the same materials and technology as expensive hearing aids but without the high markups, prescriptions, middlemen, or celebrity endorsements. Just good hearing aids at an affordable price.

What is the deal with this company? I have not seen anyone mention them here. Has anyone tried them?

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I would be extremely cautious; at least for me, the most crucial aspect is my audiologist’s ability in performing my hearing test and making the necessary changes so that I can understand speech.

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It could be valuable to read their reviews. All of those that are listed on their website are five stars. Those on the BBB website suggest otherwise.
They could be paying people to post these five-star reviews