Is Email Marketing Actually Legit?

Hello
I’ve been hearing a lot about email marketing as a way to grow a business, but I’m a bit skeptical. I see people talking about how it’s super effective, but I’m wondering if it’s really as legit as it sounds or if it’s just a bunch of hype.

Does anyone here have experience with email marketing? Is it actually worth investing time and money into? I’m especially curious about whether it brings real results or if there’s a better way to reach potential customers.

Any insights or personal experiences would be great. Thanks.

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Email marketing has firmly established itself as a legitimate and respected strategy in the world of digital marketing. When executed well, it can play a pivotal role in your success, whether you are an e-commerce shop or any other business.

One advantage of using the service is that email marketing has an impressive return on investment (ROI). For every $1 spent, the average ROI is $36. This makes it one of the most cost-effective marketing channels available.

Additionally, there are over 4 billion daily email users worldwide. This vast audience means you can reach a large number of potential customers directly in their inboxes.

And finally, you can track and measure the success of your email campaigns through metrics like open rates, click-through rates, and conversion rates.

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Yes, email marketing is legitimate and effective when done properly. It can drive engagement, build customer relationships, and generate sales. Success depends on strategy, targeting, and compliance with regulations like GDPR and CAN-SPAM.